Volvo Ends Its Car Subscription Program

Volvo recently made waves in the automotive industry by announcing the discontinuation of its car subscription service, Care by Volvo. This decision marks a significant shift in Volvo’s strategy and has left many vehicle owners wondering about the implications. Let’s delve into what this means for current subscribers and the broader car market.

What Was Care by Volvo?

Care by Volvo was an innovative car subscription program aimed at offering flexibility and convenience to consumers. Here were some of its key features:

• All-Inclusive Package: The subscription covered maintenance, insurance, and roadside assistance.
• Flexible Terms: Subscribers could change cars every 12 months without worrying about long-term commitments.
• No Hidden Costs: The monthly fee was fixed, providing transparency and predictability.

Why Did Volvo Pull the Plug?

Volvo’s decision to terminate this program stems from several factors:

• Market Response: Despite a promising start, the subscription model did not gain the widespread traction Volvo had anticipated.
• Profitability Concerns: The all-inclusive nature of the program, coupled with the flexibility it offered, may have impacted its profitability.
• Resource Allocation: Volvo may be redirecting resources to other areas,

Credits:https://europe.autonews.com/automakers/volvo-quits-care-volvo-car-subscription-program