Lynk & CO brand will not raise prices because of tariffs, Europe CEO says

Lynk & CO says its second EV in Europe will be made in the region, with parent Geely already scouting locations for a plant.
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Lynk & CO brand will not raise prices because of tariffs, Europe CEO says

Lynk & Co Will Not Pass Tariffs When It Starts Europe Sales

Introduction

In a significant move for vehicle owners in Europe, Lynk & Co has announced a game-changing strategy for their upcoming market launch. In a market sensitive to price variations and economic shifts, Lynk & Co’s decision to absorb tariffs and not pass additional costs to customers sets a refreshing precedent.

Lynk & Co’s Enterprising Market Strategy

To break into the competitive European auto market, Lynk & Co has laid out a clear, customer-friendly approach. The company’s stance on tariffs embodies a forward-thinking strategy aimed at gaining trust and loyalty from prospective buyers.

Commitment to Customer-Friendly Pricing

Lynk & Co’s decision not to pass tariffs on to customers is driven by their commitment to providing value:

  • Focus on Affordability: By absorbing the cost of tariffs, Lynk & Co ensures that pricing remains competitive.
  • Trust Building: This move aims to build trust with potential customers by shielding them from unexpected price hikes.
  • Market Penetration: A stable price point allows Lynk & Co to carve a niche in a price-sensitive market.

Implications for Vehicle Owners

The implications of Lynk

Credits:https://europe.autonews.com/automakers/lynk-co-will-not-pass-tariffs-when-it-starts-europe-sales

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