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Ford cancels 3-row EVs, delays next-gen electric pickup in $1.9B strategy shift

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Ford is pivoting to smaller, more affordable EVs, including a midsize pickup coming in 2027.
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Ford cancels 3-row EVs, delays next-gen electric pickup in $1.9B strategy shift

Ford’s Strategic Shift: Cancelling 3-Row EVs and Delaying Next-Gen Electric Pickup

Introduction

In a surprising turn of events, Ford has announced significant changes to its electric vehicle (EV) lineup, including canceling its much-anticipated 3-row EVs and delaying the launch of its next-generation electric pickup. This strategic shift has caught the attention of car enthusiasts and industry insiders alike. But what does this mean for the future of Ford and its loyal customers? Let’s dive into the details.

Ford’s Decision to Cancel 3-Row EVs

Ford had initially planned to release a series of 3-row electric vehicles, a move that promised to cater to larger families and those needing more space. However, the automaker has halted these plans. Here’s why:

  • Market Demand Shift: Despite an initial buzz, consumer interest in 3-row EVs has not met Ford’s expectations.
  • Production Complexity: Developing larger EVs with three rows presents significant engineering challenges and higher production costs.
  • Resource Allocation: Ford aims to redirect its resources to more promising and commercially viable models.

This decision underscores Ford’s adaptability and willingness to recalibrate its

Credits:https://europe.autonews.com/cars-concepts/ford-cancels-3-row-evs-delays-next-gen-electric-pickup

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