Ford to build on subbrands, affordable EVs

The Ford brand plans to further lean into its family of ‘icons’ as it works to offer a hybrid variant of everything in its lineup by the end of the decade.

Ford to build on subbrands, affordable EVs

Ford’s Bold Plan: Expanding the Mustang, Bronco & Maverick Brands

Introduction

Ford is making headlines with an exciting announcement: they plan to expand their iconic Mustang, Bronco, and Maverick brands into broader subbrands. This ambitious strategy aims to capitalize on the popularity of these legendary models, offering consumers more options and solidifying Ford’s position as an innovator in the automotive industry. Let’s explore what this expansion means for vehicle owners and car enthusiasts alike.

The Expansion of Iconic Brands

Mustang: Power and Performance Reimagined

The Mustang has long been a symbol of American muscle and performance. With the new subbrand strategy, Ford aims to build on the Mustang’s legacy by introducing a wider variety of models under the Mustang name. This could include electric versions, performance SUVs, and more, catering to a broader audience who crave Mustang’s thrilling driving experience.

  • Electric Mustangs: Embrace the future of driving with environmentally friendly options.
  • Performance SUVs: Combining power with practicality for the ultimate driving experience.
  • Exclusive Editions: Limited-run versions that offer unique features and designs.

Bronco: Adventure Without Limits

The revival of the Bron

Credits:https://europe.autonews.com/cars-concepts/ford-plans-expand-mustang-bronco-maverick-subbrands

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